K.C. Lull O’Rourke
K.C. has been an avid consumer of pop culture and media for as long as she can remember. Whether arguing the merits of “good T.V.” with her husband or monitoring the day’s news cycle on her phone, K.C. searches for the heart of the story and seeks the most efficient way to tell it on behalf of her clients.
For more than 20 years, K.C. has driven brand strategy through mass communications, public relations, and marketing campaigns that have elevated and given some of the nation’s most recognizable products and companies their moment in the spotlight.
Part creative, part self-proclaimed “data nerd,” K.C. continues to develop integrated strategic marketing and public relations campaigns founded on key insights and research to create meaningful and measurable results.
With a focus on integrating strategy, marketing, and public relations, K.C. specializes in strategic planning, partnerships, and generating brand awareness with intention and precision. She has worked with iconic brands such as the got milk? mustache campaign, Campbell Soup Company, the American Dietetic Association, and ConAgra Foods, as well as Kansas City heavy hitters like Burns & McDonnell, AREA Real Estate Advisors, Edison District, Strang Hall, lightwell, and The Intercontinental Hotel on the Plaza.
K.C. also spent six years as the Director of Marketing and Public Relations for global nonprofit ARMA International, a membership organization for the information management industry.